Growth and Opportunities in Meat Export from India to Indonesia

Indonesia Export Data

17-Nov-2023

Growth and Opportunities in Meat Export from india to indonesia

The global meat industry has witnessed a rise in demand, with emerging markets such as Indonesia playing a pivotal role in driving growth. India has emerged as a prominent player in the worldwide meat trade in recent years, demonstrating enormous export potential, particularly to nations such as Indonesia. This blog will bring insight into the expanding opportunities and growth potential in the meat export market from India to Indonesia.

Rising Meat Demand in Indonesia

Indonesian meat consumption is expanding due to a growing population, rising prosperity, shifting consumer preferences, cultural and religious reasons, and supportive government policies. Demand for higher-quality protein sources, particularly beef and poultry, is increasing as the country's middle class grows and disposable earnings rise.

Health-conscious consumers are looking for protein sources regarded as healthful, and meat-eating is frequently associated with a modern lifestyle. Indonesia's primarily Muslim populace cherishes halal meat products, and India, as a significant exporter of halal meat, is well-positioned to meet this demand.

Indonesia Meat Market Demand: Brief Overview 

The meat market in Indonesia is a vibrant, rapidly improving sector of the country's agriculture and food economy. With a population of approximately 273 million, Indonesia is the world's fourth most populous country and one of Southeast Asia's largest meat consumers. As a result, the Indonesia meat market is expected to grow more in the following years.

Based on Indonesia trade data, Indonesia consumed around 7.8 million tonnes of meat in 2023, up from 6.4 million tonnes in 2020. The Indonesian meat industry was valued at $3,415.4 million in 2020 and is expected to expand by more than 4% from 2021 to 2025.

Jakarta emerged as Indonesia's largest meat market, followed by Bekasi and Surabaya. During the 2015-2020 period, the meat market in Pekan Baru recorded the fastest growth with a CAGR of more than 2%, 2015 2020 while Jember recorded the slowest growth during the same period.

Beef Export from India: Indonesia Import Data Overview

India is a significant supplier of buffalo meat to Indonesia. India sold 103,684 metric tonnes of buffalo meat to Indonesia in fiscal year 2022-23, valued at US$252.3 million as per Indonesia import data. After Malaysia, Vietnam, and Egypt, Indonesia is now the fourth-largest export destination for Indian buffalo meat.

The value of meat exports reached an average of 12% yearly during fiscal years 2017-18 and 2022-23, per chicken export from India data. Rising demand for halal meat in Indonesia and India's capacity to provide buffalo meat at competitive pricing are driving this expansion.

Indonesia's growing population and rising disposable incomes are projected to fuel demand for beef imports in the coming years. India is well-positioned to exploit this demand and expand its Indonesian meat import industry share.

India asks Indonesia to import buffalo meat through Medan port

Due to its proximity to the country, India has requested that Indonesia permit the shipment of buffalo meat through the port of Medan on its northern coast rather than Jakarta. According to the officials, allowing bovine meat exports through Medan port in the north of Indonesia rather than Jakarta port in the south would significantly increase cargo.

Transportation costs could also be reduced. The distance between Medan and Jakarta's ports is roughly 1,500 km. Furthermore, India has requested Indonesia to raise the yearly import quota for bovine meat, now fixed at approximately 0.1 million tonnes (MT).

Indonesia has approved 29 meat processing plants in Uttar Pradesh, Maharashtra, Telangana, Punjab, Bihar, and Kerala to export buffalo meat from India. APEDA recently flew to Indonesia to examine more efficient ways to increase the shipment of bovine meat.

Opportunities in Meat Export from India to Indonesia

Chicken export from India to Indonesia has substantial development and expansion possibilities. With its vast and rising Muslim population, Indonesia has a high demand for halal meat. As a significant producer of buffalo meat, India is well-positioned to meet this demand.

Opportunities for Growth:

Expanding Market Access: Indonesia currently has a quota system for buffalo meat imports. India is negotiating with Indonesia to enhance this quota, providing further prospects for Indian exporters.

  • Diversifying Meat Products: Besides buffalo meat, India has the potential to export other meat products to Indonesia, such as goat meat and sheep meat.
  • Investing in Value-Added Products: By processing and packing meat products before sending them to Indonesia, India may boost the value of its meat exports.

Factors Influencing Growth:

  • Rising Demand for Halal Meat: The Muslim population of Indonesia, estimated at over 230 million people, eats a substantial amount of halal meat. India's competence in producing halal meat makes it an appealing supplier for Indonesia.
  • Increasing Disposable Incomes: As Indonesia's middle class expands, disposable incomes rise, as does demand for protein-rich foods like beef. This tendency is projected to continue, boosting beef imports even more.
  • Domestic Production Shortfalls in Indonesia: Domestic beef production in Indonesia has struggled to keep up with expanding demand, requiring imports. India is a viable alternative due to its ability to supply affordable buffalo meat.
  • Finding Reliable Quality Meat Suppliers: To succeed in international markets, you must prioritize consistently providing meat quality by establishing a dependable supplier relationship. You can obtain the beef exporter data from IndonesiaTradeData.com. 

Overcoming Challenges:

  • Non-tariff Barriers: Indonesia may apply non-tariff barriers, such as severe sanitary and phytosanitary (SPS) standards, which may deter Indian beef exports.
  • Competition from Other Exporters: India competes with other meat exporters, such as Australia and Brazil, for a piece of the Indonesian market.
  • Maintaining Quality Standards: Consistent quality and adherence to Indonesian regulatory standards are critical to sustaining export growth.
  • Market Research and Consumer Preferences: Conduct thorough market research to understand preferences and update Indonesia export import data, HS codes, etc. 

So, India can significantly boost its share of the Indonesian meat import industry by overcoming these hurdles and capitalizing on current opportunities. This would increase India's agricultural exports and create employment while strengthening the livelihoods of Indian farmers and meat producers.

Conclusion

There is an enormous amount of growth and economic potential in the meat export business from India to Indonesia. India's meat exporters may benefit from the growing demand and help fortify economic relations with Indonesia by adopting a strategic approach that considers quality assurance, product variety, and a profound grasp of the Indonesian market. The beef export industry is expected to experience significant growth and promising prospects as long as both nations maintain their current level of bilateral cooperation.

Indonesia trade data is ready to assist with your efforts by providing comprehensive beef export from India 2022 data and access to reliable meat suppliers from Indonesia. Your meat export business will thrive with our assistance. So, if you need help regarding the Meat export-import data, connect with our professionals and book a free live demo today!

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